The Art of Cross Functional Discovery: How to do product discovery as a team sport - David J Bland
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Dive into the collaborative journey of product discovery with David J Bland, author of "Testing Business Ideas" with Alexander Osterwalder. How do teams ensure they're not just building things right, but building the right things? This keynote explores the essence of iterative development, user-centric design, and the power of learning from both success and failure. Discover how getting closer to your customers through a design thinking mindset can transform your product development process.
Key Takeaways:
- Embrace failure as a stepping stone to success and learning.
- Foster a design thinking mindset for closer customer connections.
- Utilize assumption mapping to validate product direction.
Recommended Resources:
- "Testing Business Ideas" - By David J Bland and Alexander Osterwalder. A guide to validating business ideas through experimentation.
- Google's Assumptions Mapping Catalog - A valuable resource for mapping and testing assumptions.
- Google's Design Sprint Website - Explore Google's approach to rapid prototyping and user testing.
Parting Word of Advice:
"Try to keep an open mind when you are testing ideas. It's not an experiment if it can't fail"
About David J Bland David J Bland, founder of Precoil, is a pioneer in helping companies transform the way they develop products and services. With a rich background in start-ups and innovation, David brings a wealth of knowledge in design thinking, lean methodologies, and customer-centric design. Connect with David J Bland on LinkedIn.
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