Nesrine Changuel - The Product Emotional Fit: Create Delightful Products that Stand Out
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What makes a product unforgettable? In this session, Nesrine Changuel explores how to create emotional connections that foster loyalty and advocacy. Learn to spot delight opportunities, balance them with function, and apply the Delight Grid to craft products that truly stand out in a crowded marketplace.
Key Takeaways:
- Emotional connection is the key to product loyalty.
- The Delight Grid helps prioritize delight in your product strategy.
- Spotting both functional and emotional motivators creates memorable user experiences.
Recommended Resources:
- Hooked: How to Build Habit-Forming Products – By Nir Eyal. Explores psychological triggers that make products irresistible.
- The Power of Moments – By Chip Heath & Dan Heath. Shows how meaningful moments create lasting emotional impact.
- Product Delight — By Nesrine Changuel.Nesrine's latest book, and an in-depth introduction to her Delight framework.
Parting Word of Advice: Don’t just meet expectations — aim to delight. That’s what people remember.
About Nesrine Changuel Nesrine Changuel is a product coach, advisor, and veteran product leader who has driven innovation at Google, Spotify, and Microsoft. With a PhD in media processing and telecom, she helps teams design products that balance functionality with emotion. Connect with Nesrine Changuel on LinkedIn.
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