Jacopo Romei - Bringing the Experimentation Mindset to large corporations

Jacopo started a Twitter thread with a provocative statement: "Can corporations validate their product ideas as startups do?" Read that thread here.

He believes that most corporations can validate their ideas even better than startups. He shares a story about a coffee producer who wanted to create a new business model.

Starting by using Lean Canvas, Jacopo and the team identified ways to provide value and experimented with different ideas. They eventually came up with the idea of trying coffee in a real Italian house, similar to the platform-based business of Airbnb. Jacopo shares some tips for identifying assumptions, using analogies to think of new products and experiences, and finding ways to experiment cheaply.

During the interview, Jacopo summarizes the key steps of the story, including preparing arguments for the approach, focusing on validating the need, and finding ways to experiment cheaply. He also shares some obstacles he encountered and how he overcame them.

Jacopo believes that experimentation can help even large companies and shares some key lessons learned from his experience. He recommends the book "Testing Business Ideas: A Field Guide for Rapid Experimentation" for those who want to learn more.

Jacopo advises starting with a bootcamp to explain the process and develop an experimental mindset in business. He suggests using tools like the value proposition canvas, business model canvas, and popcorn flow to lay out assumptions and develop experiments. He also emphasizes that the product or service is not the value proposition.

Jacopo's parting word of advice for Agile friends is to "be curious, experiment, and have fun."

Jacopo Romei on LinkedIn