Gojko Adzic - Lizard Optimization: How to Discover Product Growth by Focusing on the Unexpected
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How do you unlock unexpected growth in your product? In this keynote, Gojko Adzic explores “lizard optimization”—a mindset shift that helps teams discover opportunities by focusing on surprises instead of chasing obvious outcomes. Learn how curiosity fuels innovation.
Key Takeaways
- Growth comes from exploring the unexpected, not just optimizing the obvious.
- Surprises are opportunities for product discovery.
- Curiosity-driven learning leads to real innovation.
Recommended Resources
- Impact Mapping – By Gojko Adzic. A strategic planning technique to align software delivery with business goals.
- Lizard Optimization – By Gojko Adzic.
Parting Word of Advice Embrace surprises—they often hold the key to growth.
About Gojko Adzic Gojko Adzic is a software delivery consultant, author, and keynote speaker known for transforming the way teams build products. He helps organizations turn uncertainty into opportunity. Connect with Gojko Adzic on LinkedIn.
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